Visual Communication Design
2 weeks, Winter 2016, personal project
In this project, I was tasked with choosing a website and redesigning it, including a rebrand. I chose the Washington Trails Association (WTA) website.
Before this final project, we learned about typography, color and emotion, text with image, text as image, type hierarchy, and icon design through a series of design assignments.
My Design Language
To create a new design language, I studied the goals and principles of WTA to find which values I should represent. I learned that WTA's purpose is to not only share hikes with the Washington community, but also to recruit and organize volunteers to help maintain trails. WTA connects the community to nature, and nature to the community. This can be seen in my final designs.