I took ownership of our new company website by both designing and building it. Webflow allowed me to set styles, maintain proper responsiveness, and build layouts to create a website that works on different devices. I partnered with our Growth Marketer to determine and add content.
Redesign Goals
Previously, the HiHello website was built and maintained by our devs. On a small team with limited engineering resources, this created a bottleneck in making design and content changes. Once our team welcomed a Growth Marketer, updating and improving our website became a bigger priority.
Some of the goals of redoing our website were:
Streamlining the process of updating website design and content
Updating the visual branding to tell an optimistic and motivating story
Based on these goals, using Webflow made sense so our Growth Marketer and I could easily partner to swiftly make changes and maintain the website.
I learned Webflow for this project, and to this day am an avid Webflow user— even this website (karinvaughan.com) is built with Webflow.